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The Head Of The Ministry Of Industry And Trade Of The Russian Federation Launched A New Project To Create An Import-Substituting Production Of Leather Shoes

 On November 3, 2017, the Minister of Industry and Trade of the Russian Federation Denis Manturovpaid a working visit to Novorossiysk, Krasnodar Region, where he visited the production site of one of Russia's largest shoe factories, OOO Bris-Bosporus, and familiarized himself with the manufacturing and assembly of footwear.

In addition, the head of the Ministry of Industry and Trade of Russia, in the presence of the employees of the enterprise, took part in the solemn ceremony of bookmarking the "capsule". Together with the president of the Bris-Bosporus group of companies Vyacheslav Zykov, the Minister gave a symbolic start to a new project to create a full-scale import-substituting production of leather shoes, signing a memorable message in honor of the beginning of the construction of the Vetanna factory of the Bris-Bosporus group of companies.

I wish you that the volume not only of investment funds, but also those production volumes, which you plan to go out for, so that everything will happen. Modern production and logistics centers, which are planned to be built here, will be fully automated, but, nevertheless, more than 300 new jobs will appear. We expect that they will be taken by residents of the Krasnodar Territory, -

said the head of the Ministry of Industry and Trade of Russia.

According to the Minister, the automation of production and new capacities will allow to increase output by more than 50% (from 20 to 30 million pairs per year). The planned assortment of products will cover absolutely all age groups of buyers and will be updated taking into account marketing researches and new trends in the world fashion.

I am confident that such a customer-oriented approach will allow the company to further increase its share in the all-Russian market, which already now reaches 17%. I want to wish the enterprise successful implementation of this large-scale project, -

stressed Denis Manturov.

In turn, Vyacheslav Zykov noted that production is the largest shoe enterprise in Russia, combining its own production, distributor and branded sales network.

We are well aware of the needs of both the end user and the features of the wholesale and retail networks. Realization of the project "Vetanna" will allow to supply the market with demanded and current products with an advantage in quality and price before import. In the work on the project, the best experts, technologists and analysts took part, -

said the President of the group of companies.

Earlier, on August 24, 2017, a meeting was held on the site of JSC Russian Leather (Ryazan) on measures to develop light industry in the Russian Federation under the leadership of the President of the Russian Federation Vladimir Putin, during which the head of state stressed the priority of measures to support tannery and the need to restore order in the domestic footwear market.

In this regard, the Ministry of Industry and Trade of Russia plans in 2018 to introduce the marking of footwear, which will ensure the traceability of the market and strengthen the fight against illicit trafficking in products.

 

For reference:

"BRIS-BOSFOR" Ltd. is one of the largest shoe factories in Russia, operating on the territory of the Krasnodar Territory and producing quality and affordable women's, men's, children's and teen shoes. The company produces up to 20 million pairs of shoes per year of men's, women's and children's assortment of various functional purposes. The company independently produces soles, insoles and accessories for footwear from various materials.

According to the results of the research of the Russian footwear market, the company is one of the leaders in the production of footwear - it accounts for about 17% of the all-Russian footwear market and more than 70% of the regional footwear production.

As part of the project to expand the production of leather footwear to increase the share of import substitution products based on production in the city of Novorossiysk Krasnodar Territory, which aims to expand production and increase the production of leather shoes, it is planned to reconstruct the production buildings and purchase new modern equipment for them, 10 million pairs of shoes per year.

The planned assortment of products will cover absolutely all age groups of buyers and will be updated taking into account marketing researches and new trends in the world fashion.

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