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Russian Manufacturers Presented Products At The International Cosmetics Exhibition In Korea

 On November 23, the international cosmetics exhibition InterCHARM Beauty Expo Korea 2017 was launched in Seoul. For the global beauty industry brands, the exhibition in South Korea is a prospect to enter the market of Southeast Asia.

For the first time within the exhibition, the Russian Export Center organized a collective exposition of Russian cosmetics manufacturers. Its participants are six companies - Lita-Color, Tiana, Russian cosmetics, Arnest, Divazh, Diarsi Global - each of which presents a wide range of its products at the exhibition.

The growth in exports of the Russian perfumery and cosmetics industry in the first half of 2017 was 46% compared with the same period in 2016. Traditionally, the CIS countries and Europe have expressed a stable interest in Russian cosmetics. Now domestic producers are ready to activate supplies to the Asian market.

"According to our calculations, by 2030 the market volume of the Russian Federation will grow significantly, and the rate of its growth will exceed the growth rate of the global market. Currently, the Ministry of Industry and Trade is working on a strategy for the development of the perfume and cosmetics industry until 2030. Taking into account the unique natural resources of Russia and the accumulated experience of scientific developments, we can offer the world the high competence of our scientists and very pure raw materials - this will become the basis of the future strategy , "said Alexei Alekhin , Director of the Department for the Development of the Pharmaceutical and Medical Industry of the Ministry of Industry and Trade of Russia. at the conference "Modern Russian Cosmetics: New Opportunities for Buyers", held in Seoul on the first day of the exhibition.

The Russian cosmetic market is one of the fastest growing in the world, now it occupies the fourth position by the volume of the market in Europe. The greatest demand, as in the whole world, is used by decorative cosmetics and skin, hair and mouth care products. This segment of cosmetics is represented in Seoul. The ROCS brand (Diarsi Global) occupies a leading position among oral hygiene products, Diwazh - decorative cosmetics - is in high demand among young people, as well as hair care products from the company Arnest. The companies "Russian cosmetics", "Tiana" and "Lita-Color" demonstrated developments in the field of cosmetics for cosmetics.

On the international market, Russian cosmetics has established itself as the most "environmentally friendly" - among the manufacturers, "green principles" are widely distributed. At the same time, domestic brands remain quite attractive for the price. In return for foreign products, the Russian market offers a wide range of alternatives with its unique technologies and developments.

 

For reference : International Beauty Expo is held in South Korea for 15 years. The event proved itself as one of the most large-scale events in the world of beauty in Southeast Asia .

 

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